Water-based paint and oil paint market share seesaw battle continues

         Coating products of environmental protection has been gradually cause the attention of consumers,"green" has become the key to building materials and decoration market.But in the face of all kinds of coating products,consumers still feel difficult to distinguish.So,what is the true environmental protection coating?
         With the popularity of environmental protection concept,waterborne coatings as a product with the environmental performance gets more and more consumer recognition.But due to many factors such as price,adornment effect,the influence of waterborne coatings has yet to become the mainstream products on the market.Industry experts said,the depth of research and development,the company has a hope to have breakthrough on the product quality and in accordance with the requirements of environmental protection to expand the market.
         Hot and cold market of the industry
         For a long time,home decoration paint because is closely associated with household life,environment and cause consumer attention.In the past for a long time,coating with its rich color is as the main coating of home decoration products.But in recent years,a growing body of evidence has shown that:beautiful home,behind the traditional oil paint to a certain extent affect people's health.Therefore,harm less environmental protection coating is more and more get the favour of consumers.
         As a kind of domestic outfit product emerging in recent years,water-based coatings mainly by water as diluent,compared to the traditional solvent coating,harmful material such as formaldehyde,aromatic hydrocarbons were greatly reduced.But consumer understanding of waterborne coatings has yet to be promoted,consumers focus on the coating hardness,fullness,and ignore other aspects of cognitive style needs to change.
         It is understood that China coating production exceed ten million tons in 2011 mark,up to 10.795 million tons;In 2012,up 10.7% from a year earlier,China has deservedly become the first coating production and consumption power.Utilization of water-based coating in China,however,lags far behind the us and Europe.At present,the utilization rate less than 10% of waterborne coatings in our country,the market presents the hot market "cold" industry pattern.
         Still can not shake oily water-based coatings coating market position,in addition to market recognition co., LTD.,cost-effective and transition cost also is the main factor that hinder its development.According to introducing,waterborne coatings in domestic development is very tortuous,from rise up to the present more than ten years,many domestic enterprises have involved,but it is difficult to scale.In some of Beijing's home building materials market,the reporter noted that price is oily water-based coatings coating is higher,and a lot of paint sales staff in addition to the "environmental performance",also could not say the other advantages of water-based coatings.
         In addition,most coatings enterprises currently generally to oily coating as the main product,this is from the water-based coating is less than 10% of the market share.As a result,some companies are not willing to take risks for the transition of the "oil to water".And,to realize the change of oil to water is not only a product,after the oil to water to coating equipment,oil engineering construction technology and a series of follow-up service changes,which will produce a great transformation cost.
         China coating industry association secretary-general Yang Yuande believes that domestic enterprises to develop water-based coating undoubtedly is a maximum benefit for the environment,and can also reduce the water paint products on the market price,benefiting consumers.But,to instead of oil paint,water-based coatings not only need to modify the original painting line,in the production process is different,too.Coating enterprise should step by step,not to rush,to avoid premature water-based coating product to market.Quality upgrading is needed.
         Although coating begins to be accepted and recognized by more and more consumers,but for larger low consumer market,is still the oily coating.The data shows,water-based paint utilization rate has reached 80% in Europe,and starting from 2004,the European Union has banned the production,sale and use of paint.Use of water-based paint,at home, also is very low,developed cities such as Beijing,Shanghai is only 30%.
         To this,the coating and paint standardization technical committee secretary-general Zhao Ling analysis,water-based paint is the biggest advantage of environmental protection,but due to the current domestic most water-based paint coating effect is not fully achieve the same effect as the traditional coating,and coating of ability in the coating process is strongly influenced by the construction environment,construction period is longer than the other.Therefore,water-based coatings is difficult to really occupy the market,she said,coatings enterprises should produce products to adapt to the different environment,if not achieve the upgrading of product quality,waterborne coatings are difficult to market widely accepted.
         In the industry,however,the future prospects of the water-based coating optimism.Water-based coatings such as health,environmental protection features,sales in the market in recent years has clearly showed a rising trend."Huge market prospect,water-based coatings for domestic numerous coatings enterprises,increase the intensity of research and development,break through technical bottlenecks,continuous improvement and improve its performance is the important measure,at the same time,in promoting sales terminals and cultivation of market demand is essential." Zhao Ling said,paint companies in addition to pay attention to the quality of the product and health indicators,more want to be in the consumer market on the cultivation of pour into more energy,she thinks of the industrialization of the products need to jointly promote each enterprises,on the one hand,need the attention of relevant departments and support,on the other hand,enterprises need to reach a consensus,such as home decoration company,at the same time more to consumers,popularize knowledge of water-based coatings,promotional products advantages.
         It is understood that the domestic coatings enterprises including gerber li,China resources,the three trees brand in recent years are introduced,such as coating,in has made technical breakthrough in the development of the product."Gerber li coating has in technical aspects,such as hardness,fullness,gloss finish qualitative breakthrough."Garbo li,the company said the next step will be taken for coating of consumption experience of market applications,in the industry take the lead in the national scope of promotional activities,healthy consumption concept of universal home decoration.
         For the paint industry,reducing VOC emissions is an important means waterborne paint,interior decorative paint,furniture paint,waterborne anticorrosive coatings,automobile coatings proportion is gradually improving.At present,the state has formulated the GB18582-2008 "interior decoration decorates material harmful material set limit to" in interior wall coating and GB24410-2009 "interior decoration decorates material harmful material set limit to in waterborne wood coatings,such as a number of national standards,in order to ensure the healthy and orderly development of coating industry.But to truly realize the industrialization of water-based coatings,not a few companies,nor can easily implement in the short term,but needs the joint efforts of the whole industry.

By Nicole