Out of the market of titanium dioxide industry downturn

         Every industry has the superior bad discard,the survival of the fittest is every industry will experience,titanium pigment industry is no exception.The wave of domestic titanium dioxide market chaos,industry admittance threshold low,phenomenon of excess production capacity.
         Consumers have this experience:shopping in a wide variety of commodity market,found that there are many kinds of the same type of commodity,their name is different,the brand is different,but the packaging,price,quality,function and so on about the same,consumers do not choose at this moment,in the case of quality and price is quite,once appear a very personal characteristics of similar products,consumers tend to be a bright eyes,will purchase desire to lock in on this item.This is homogeneous commodities to consumers purchase choice.
         Actually,homogeneity is a common phenomenon on our domestic commodity market,is our production enterprise technology strength is low,imitation and the vivid reflection of low level repeated construction.Our titanium dioxide industry,of course,also there has been serious homogeneity problem,just in the period of steady economic before has not attracted the attention of people,and in the current tough economic situation,the serious defects of titanium dioxide industry homogeneity quickly highlight the negative effect and the market.For a long time,the titanium dioxide industry in the "low-end excess,infighting,high-end shortage,losing" situation.In recent years,the titanium white industry companies paid attention to the optimization of product structure,some of the backbone enterprises in diversified products structure has made a certain progress,product quality has been greatly improved,but there is no fundamental change homogeneity problem.At the same time,domestic titanium dioxide has plagued each production enterprises,the stability of product quality thanks in large part also weaken the market competitiveness of domestic titanium dioxide.
         Large domestic titanium dioxide manufacturers may on cost competition at a disadvantage compared with domestic similar enterprises,but as long as good use its own equipment and technological advantages,to develop and produce a large quantity of replace imported high value-added products,to make it on a path to industrialization production,and can avoid the homogeneity competition abilities,out of the running of titanium white unprecedented lows.
         About the outlet problem for the titanium dioxide homogeneity of titanium white industry veteran who think,until today in development of the Chinese titanium dioxide industry,has entered the era of brand competition from product competition.Can only be completed brand competition from product homogeneity of transformation of brand differentiation competition from the competition,brand competition alone can really meet the personalized needs of consumers,in the titanium pigment of brand management,to shape cultural connotation to meet the spiritual needs of customers will be more and more important.At the same time,on the titanium pigment of brand management,need accurate brand positioning and brand personality shaping.So,titanium dioxide brand positioning must be targeted,the use of a particular brand image,attract a specific target group.The current titanium dioxide on the market,the brand has become an important marketing way.For customers,titanium dioxide brand can dramatically reduce the cost of consumer choice can reduce the risk of the buyer,for the interests of consumers to bring more advanced,such as the individuality of the credit.
         At present,the titanium pigment market has entered a stage of customer segmentation,a lot of downstream users titanium pigment,the quality of titanium dioxide,type has different requirements,is the production of titanium white product commonality or special product of titanium white,according to the market.As gaining momentum of brand competition,service brand will become an important factor of supported titanium dioxide brand.After a detailed market research,titanium white operators should be aimed at the characteristics of the target customer tailored products and services of titanium white.Titanium dioxide operators service only really meet the personalized needs of consumers,to complete from titanium white product homogeneity to brand differentiation competition conversion.
         To sum up,the domestic titanium dioxide enterprises should speed up technological innovation,improving the quality of the product of titanium white,at the same time,speed up the construction of brand strength,the brand competition as a driving force for the development of the forward.In addition,the titanium dioxide operators shall be provided according to the requirements of the customers personalized targeted and personalized service,satisfy the special industry product demands,so,when a new market operating pattern on the whole climate formation,we can gradually out of the homogeneity of titanium white industry in the maze.

By Nicole