The Inspiration from DuPont twice transition

Since the chemical industry into the "Chinese-style excess," since "transformation" will go hand in hand, become hot words lingering. In recent years, the trend of structural adjustment, to the way, more and more chemical companies embarked on the road of transformation. However, many of the companies do not turn to turn, when to turn and how to turn the problem quite tangled. On a recent "new normal, the new power, new pattern," Forum, DuPont share the experience of transition to Chinese counterparts, perhaps half of our inspiration and reference.

  Since the chemical industry into the "Chinese-style excess," since "transformation" will go hand in hand, become hot words lingering. In recent years, the trend of structural adjustment, to the way, more and more chemical companies embarked on the road of transformation. However, many of the companies do not turn to turn, when to turn and how to turn the problem quite tangled. On a recent "new normal, the new power, new pattern," Forum, DuPont share the experience of transition to Chinese counterparts, perhaps half of our inspiration and reference.

  Not easily transition will turn successful, this is the first DuPont gave us a revelation. DuPont This is almost synchronous with US corporate history in the past 211 years, from the first centuries of gunpowder manufacturer to a second century of chemical energy giant, to now achieve from a chemical company to a science company transformation, every magnificent turn are perfect.

  DuPont at the time of the birth of the 19th century, by the production of gunpowder dig into "pot of gold." At that time, the United States advance to the west, railways, open mines, building canals and other activities so that demand is increasing around for gunpowder.

  DuPont has gradually become one of the world's largest manufacturer of gunpowder. 20th century, the US economy continues to grow, consumption era, DuPont overall shift production of chemicals, providing the market with a wide range of high-tech products. And in the 21st century, global warming, human society is facing food, energy, security and other challenges, DuPont in 2000 formally "sustainable development" as the company's mission, the transition to a market-driven science company. DuPont in the long history of 200 years, only made two major transformation, the concept of "not easily turn" concept of development, and we can see it accurately grasp the development trend and its market positioning, do not turn already , turn will be successful.

  Over the years, though our prices are some of the successful transformation of the cases, but more companies are either not allowed to grasp the general trend, or too hasty transformation, the results "turn" into a dead end. For instance, some of the prices are too profit-driven, and what money can turn anything hot real estate today to engage in real estate, building materials and good sales again tomorrow to engage in building materials, the lack of long-term development strategy; some companies blindly pursue diversified development, full bloom, what are the results do not achieve anything; some companies are not following the market, but the government turn around, what the government is doing to encourage it, the results do anything excessive. All these are due to the transformation of these enterprises are too hasty, ill-prepared, mostly failed.

  Innovation-driven, restructuring the pursuit of sustainable development, DuPont has given us a second revelation. Leading from the laboratory to the market-driven, with the market value of the concept of sustainable development connecting, DuPont strong innovation ability.

  DuPont has 2011 when more than 9,500 scientists in the world, there are more than 150 R & D facilities. Even in the previous financial crisis, they invest in R & D remained stable, and gradually increased. According to DuPont introduced DuPont ongoing second transformation, around food, green energy, environmental protection launched three major areas, for which DuPont annual R & D investment of approximately US $ 204 B, more than 1,000 patent applications in the United States in the world, there are over 2,000. Revenue DuPont R & D funding for investment in half to reduce the environmental impact of the development of new products, which help reduce greenhouse gas emissions of products the company has brought $ 1.9 billion in revenue, renewable product of more than 10 billion US dollars . DuPont innovation is definitely not talking about it, but the invention is not limited to the number of patents, but to examine the proportion of sales of new products accounted for, and the evaluation index weights a lot. Therefore, DuPont has for the transformation of scientific and technological innovation fully prepared with enough clout and self-confidence.

  By comparison, some of our companies, although it also cried every day to be in transition, but I do not know where to turn, the reason is the lack of independent innovation capability of enterprises, reluctant to invest in innovation, innovation lack the necessary confidence, no innovation supply, when when enterprises are facing a historic opportunity for transformation, had the opportunity to sit with the pass. DuPont is willing to bring enlightenment to the various practices of successful transformation of enterprises.