Paint blocked, export companies need to cover three barriers

Domestic exports frequency paint blocked,there is another weakness is the "brand positioning", marketpositioning is not clear is one of the important reasons. Individual needs offoreign markets, more specifically, it requires in order to export domesticpaint, it must adapt to the international targeted consumer tastes, andtargeted to design personalized products, to create a strong enterprise productunique , gives the impression of a distinct personality or image, and put thisvividly passed to them, so that the product to determine the appropriateposition in the market, therefore, who can identify the international position,who will win the foreign markets.

Severe lack of staff in the labor market

As we all know, our country has always beenabundant labor resources, low labor cost advantage, compared with developedcountries, labor cost advantage is really incomparable. Paint production islabor-intensive industries, the formation of China's paint industry labor costsinherent advantages.

In recent years, due to rising wages andbenefits, social security contributions, work environment, labor intensity,rights protection and other costs, cheap labor "unlimited supply of"red light, in the past, "unlimited supply of cheap" days a go noreturn. Severe lack of staff in the labor market phenomenon and the consequentemergence of "labor shortage" has become yet another development ofthe coatings industry, "bottleneck", the most important advantage ofthe gradual loss of exports, domestic paint companies into an unprecedentedcrisis.