Opportunities and challenges for Coatings Enterprises

    The construction of housing project, rapid development of high-speed railway and acceleration of Urbanization All of these bring new opportunities to coating enterprises, and at the same time, coating enterprises will face new challenges under the new normal.

    Coating industry relies on the rapid rise of real estate industry. In the past two decades, it is undoubtedly a sunrise industry. With the progress of the times, home building materials, automobiles, ships, toys and so on, there are more and more industries closely linked with coatings. At present, the domestic high-speed railway and real estate are also under constant construction, and the coating enterprises will have a huge development space. "It is estimated that by 2020, the construction mileage of high-speed railway with the speed of 200 km / h and above will exceed 18000 km." The construction of high-speed railway will certainly stimulate the demand of waterproof coating, especially high-performance polyurethane waterproof coating, and will greatly speed up the development of waterproof coating market in China. Home decoration is a rigid demand, whether it is commercial housing or apartments, current housing or future housing, have played with fine decoration ads to attract customers. The high speed rail economic effect one belt, one road, the transmission line, the optical cable transmission system and other infrastructure construction, lay the material foundation for the "one belt and one road", the factory Hotel, the commercial complex estate, the transportation center also rise, all these bring the new historical opportunity for the coating industry development.

    Therefore, the paint enterprises may take advantage of the situation to do a good job in the paint market, such as engineering paint, home decoration paint, waterproof, flooring, railway car paint, parts paint, etc. With billions of coatings market, coating enterprises have great potential. Take Shanghai high-speed railway as an example, with a total length of 1318km and a total waterproof project of 2 billion.

    However, the situation of architectural coatings is slightly different. Building coatings are too attached to the real estate, the closer the relationship, the more dangerous the situation. The interior and exterior wall coatings used for decoration account for about 36% of the total paint production. In addition to floor coating, waterproof coating, decorative coating, etc., the construction coating accounts for about 45.6% of the total paint production. If the real estate is in crisis, architectural coatings will bear the brunt of the crisis. It can be said that "there is no skin, and no fur will be attached."

    At present, environmental protection has also risen to an unprecedented level. Air pollution and water pollution are urgent problems to be solved. The environmental protection regulation issued by various regions has brought a certain degree of impact on all walks of life, especially in the chemical industry and furniture industry. Therefore, it is hard to say whether many coating enterprises with high energy consumption and high pollution can survive under the double pressure of consumption tax and environmental protection law. It seems that the spring of coating industry has passed, and the coating enterprises, large and small, have indeed arrived at the time of order reorganization and reshuffle. Tu enterprises need to consider how to transform and upgrade. Enterprises are faced with many difficulties in transformation and upgrading, including capital, technology and talents. In order to survive, the price increase is also a helpless move. But consumers are willing to pay for products that are highly polluting, environmentally friendly and harmful to health. The market has the final say.

    All in all, opportunities and challenges coexist in any period. The future development of the industry will also be in the direction of standardization, scale, green environmental protection, capital saving and energy saving, safety humanization and high-tech.