SOME COATING ENTERPRISES IN CHINA HAVE ENTERED THE MARKET TERMINAL BATTLE

Profit is the ultimate goal pursued by a paint company, but how can you stand still in this competitive paint market?That is, must understand the development of the industry and the status quo, make all kinds of measures and preparation, meet new challenges, increase their competitiveness.

Some coating enterprises in China have entered the market terminal battle

With the more and more fierce competition in the paint market, the network sales more and more micro profit, the original enterprise to support the provincial agent at any time may be transferred to other paint brand agent.Therefore, many coating enterprises have not only focused on the network sales, but the formation of a development team, industrial clusters for blanket customer development.This year, many coating enterprises are coincidentally in the marketing channel sink efforts.Bypass dealers, directly in the face of customers, is more and more shandong paint enterprises to adopt the sales strategy.A coating terminal battle is unfolding.

For the benefit of channel sinking, the person in charge of many paint enterprises reached a consensus -- can effectively reduce the circulation link, speed up capital turnover, can also give the end customer more room to make profit;Can weaken the dealer's right of discourse, enhance the enterprise's own market control;Directly facing with paint enterprises, but also can compress the living space of fake and inferior paint, further standardize the market competition order, maintain the vital interests of paint enterprises, establish and expand the brand influence.

3 to 5 years paint market will usher in the tide of elimination

Of coating industry "100 flowers bloom", often can say to have 8 thousand enterprises, more than 10 thousand brand.From the point of view of development curve, the golden development period of coating industry has passed.Cost rise, equipment backwardness, market competition and other factors led to the closure of many small coating companies and dealers.Although cannot count exactly how many coating enterprise and brand still have, but what can be sure is, the elimination period of coating industry already began to pull open prologue.

The sales channel of coating enterprise starts from the beginning of the 21st century until now, present flat trend all the time, manufacturer to provincial total dealer and prefecture-level dealer adjust and reduce sales area ceaselessly, try to develop more outlets, develop more dealers to cooperate with the company directly.On the other hand, in the terminal store, the specialty store and the large store mode prevail, the grocery store/the small store management is struggling, some manufacturers began to promote the new store, trying to improve the competitiveness of dealers and brands in the terminal.The dealer's management and cost consciousness began to gradually strengthen, rely on the strength of the manufacturer, improve their own promotion level and sales skills, in order to seek greater development.

                                                                                                                    By Feifei