Three major issues of the Chinese paint market analysis

As the world paint production and marketing power,China is brisk advance toward the direction of the coating power,but not consistent with the large consumer market,China has no international screamed loud paint brands,which are not said a great pity.Standing state,Dulux,all foreign brands in the Chinese market has done a brainchild,the focus of development is increasingly inclined to China.Paint problem:

First,the performance of low-grade product quality.National standards to scrub resistance target of not less than 200 times,resulting in product failure cause businesses to cut corners,and the use of low-quality raw materials and inspection strict.

Second,a small business's product quality is unstable.Technological innovation and investment in technology development is limited due to the small scale of production,the production technology is relatively backward,weak corporate management,quality management system is not perfect,poor product quality stability.These enterprises are part of the enterprise,ranging from a few people,as many as a dozen people,plant and equipment were rudimentary,weak technology, low quality of personnel do not have the means of inspection,not to mention the quality control,production with a certain blindness Although the limited production of these enterprises,but low-level,low-quality,low price,and even counterfeit products flooding the market,caused by the low prices of similar products on the market,and disorderly competition.

Third,strict implementation of standards,poor inspection checks.Some companies do not product Pipi test or do not express standard factory inspection, reflect the quality of the enterprise management level is low,do not attach importance to product inspection. It is no exaggeration to say that the construction industry is the most booming industries exponential growth rates sometimes is changing by the hour.The booming construction industry has also led to the development of a large number of related industries,such as coatings industry.From 2000 onwards,the paint production and sales is based on multiples of the rate of growth,advances in technology and the expansion of the downstream market demand,making the paint industry in China entered a golden period of development. Coatings industry after the outbreak of the global financial crisis in 2010,in 2011 the economy slowly warmer,the 2012 coating City breeds new hope and greater goals.

Relying on a substantial amount of money invested in the market,marketing planning,business management and technical innovation are posing a serious threat to domestic manufacturers.Paint companies in China are mainly concentrated in the Yangtze River Delta,Pearl River Delta and the Bohai Rim region,many local Tu enterprises in recent years to develop a few of the more competitive brand,through the development of the corporate strategic direction,technical innovation,and international level enterprise cooperation,to carve out their own areas.

By Sabrina