The coating enterprise economic environment to find a way out
2013.05.21 08:45Business agency inquiry of April 22nd, China's economy gradually recovers, but to speed development of Chinese industry, supporting the construction of relevant industry will suffer a fatal blow; fixed investment is the most effective way to stimulate economic growth, especially in urban construction, industrial transfer, to building industry will bring great opportunities. Building coating industry is no exception.
There are thousands of paint manufacturers in the domestic. brand advantage of natural monopoly in the market competition, but the coating of thousands of small and medium-sized enterprise survival very difficult in the cracks.
The success there must be, but what way?
First to promote brand, go terminal; Zhang Ruimin said, the future is the terminal is king era, brand implementation through a lot of terminal to realize brand value, so we focus on the brand, to increase their own terminal channel construction is particularly important.
Second,technological innovation, starting from the innovative technologies and products, and gradually create value a unique advantage, promote upgrading of products added value, breaking the bottleneck of "low price competition.
Third,precision marketing, the first position, and then precision, innovative marketing mode, choose their own target market, to meet consumer demand products, this is the so-called market positioning and product positioning; target market (especially in three or four levels of markets, including township), accurate channel construction and brand promotion, step by step, to expand its brand.
Fourth, the compression cost, construction of effective marketing system and performance evaluation system, promote a variety of system effectiveness in the sales process and adaptability.
Excerpted by Wang Huan