Coating industry "soft landing" sorrow and hopeful is not easy

    March 2013 held in Hefei, Anhui, China paint, pigment industry years will reveal the overall performance of the coatings industry last year, the smooth realization of a "soft landing", and to ensure that the paint companies in the above-scale production close to the expected growth rate of 12% .

    In the case of still uncertain external economic conditions, the coatings industry can achieve double-digit growth is not easy. Number of standards, the key is whether the quality standards? However, the coatings industry news last year, there are many "false door" event "quality gate", so we have to be alert to today from the paint industry, there are good and bad situation. What can and foreign brand competition, we need to worry about.

    In fact, in recent years, "innovation and technology" to become an important element of the paint companies into competitive forces, environmentally friendly products have been offering to the market, not only adapt to the Government's "green low-carbon development policy environment, and gradually meet people increasingly to health the demands of life and, more importantly, into the fierce competition in the market after the initiative by self-enhancement, so that enterprises can be sustainable development. Thus, from internal and external causes are doomed, Tu enterprises had to embark on the road of transformation and development.

    However, the process of transition, there will still be so-called "inertial growth", simply satisfied so extensive growth mode, the future of our industry, how can they talk about development. Hualong paint Marketing Director Wang Chun pointed out in an interview with a media interview: "The water-based paint products to meet the trend of paint breakdown product will support the future development of the Chinese paint market, but in China, are still just the beginning stage. Waterborne paint usage in Europe has reached 80% to 90%, with effect from April 1, 2004, the European Union has banned the production, sale and use of highly volatile oil paint, but in China, the usage of water-based paint low developed regions less than 25% ".

    So to say, the paint industry in order to truly transformation is indeed a pressure Alexander. 2012 smooth "soft landing", in addition to hi, the industry has more people with sense of urgency, trembling, down-to-earth manner to improve their ability to innovate, recognize the gap. Results, we are pleased will be the day, always keep in mind: be prepared!

                                                                                  By Sabrina