Analysis : China's paint industry is in crisis this year

After decades of development , China's paint industry formed a solvent- based paints , paint small and medium enterprises of the pattern , and the constant introduction of solvent paints in the current excise tax and environmental policies , the development of China's paint industry caused great affected.

Coatings market has never been a dominant presence in the situation on the market of foreign paint a large market share, but in recent years, domestic local paint companies are also gradually rising . However, the market still faces difficult broaden sales channels . Dealers difficult development problems.

Nowadays paint brand competition on the market , though still intensified, but for cultural heritage, there are bright spots of paint companies, went to the high-end market is not difficult , but the situation is not optimistic. Nine are building networks based on understanding , paint companies swarm, product homogeneity , the lack of differences, there are constantly new corporate war, continued price cuts, resulting in often at the expense of quality for the price. This difference is the lack of competition leads to market is now the root cause of the disorder .

Narrow profit margins resource prices rise

Now many paint brands have been rising , the coating materials market competition has become fierce , coatings are resource-based products , along with efforts to strengthen international supervision of investigation , the shortage of raw materials , will not improve in the short term , last year, raw material prices are rising paint products profit margins being squeezed, gifted tall higher prices of the market economy , but a reasonable profit wandering space .

Crisis in the coatings industry

Marketing services standardization maturing

In order to improve the brand , improve the comprehensive competitiveness of Ming , a variety of paint brands have cast all kinds, endless marketing and planning tools, project is also is to attract more consumers , for example , store decor and more people culture, marketing products shopping guide more professional , more in-depth environmental philosophy , marketing activities and more modern information technology, the use of modern technology and hand- top, high- demand, high- taste, high-spending customers to provide personalized . Round off the whole service , and constantly learn foreign brands marketing service skills , product planning and other aspects of exotic attractions , improve their marketing service concept. Whether corporate or product brand building and market innovation or in the export trade , an honest man . Serious work , the customer is responsible , they will be able to create a more broad domestic and international markets.

Terminal specialized brand competition

Paint changed the traditional , single, practical image, and then to decorate , environmentally friendly development , after nearly a decade of development , nine are building network that the coatings industry matures, the well-known regional brands have emerged, but the terminal , the channel began to fierce competition for many big brand marketing positioning effective, energy marketing the country , to the world , and some positioning within a regional sales network construction, each paint brand marketing efforts to find their own specialized terminal positioning, brand development for their own will be beneficial .