Ningbo Hongda Joins Baiao Chemical and Other Leading Companies at Brazil Coatings Show

From November 21 to 23, the Abrafati coatings show was held at the São Paulo Expo Exhibition Center in Brazil. Yuan Junjie, Chairman of Ningbo Hongda, attended alongside Baiao Chemical and other leading companies. Abrafati is held every two years and has now run for 14 editions. It is the largest and most influential B2B coatings trade show in South America, and ranks among the top events in the global coatings industry by exhibition area and attendance. This edition covered 20,000 square meters, drew more than 17,500 visitors and hosted 500 exhibitors and brands.

TRANSCOR, Brazil's largest pigment producer, had a strong presence at the show. Ningbo Hongda is TRANSCOR's most important partner in China. The relationship began in 1995, when Yuan Junjie first entered the Latin American market on his own and built a solid foundation of trust and friendship with TRANSCOR. In the years since, both companies have grown together on the basis of mutual benefit and a shared drive to move forward, becoming a model of cross-border cooperation between companies. Over 28 years, Ningbo Hongda has worked to connect manufacturing and services between the two countries, combining China's strong pigment manufacturing capability with Brazil's culture and service standards, and working closely with downstream and related industries. It has become one of the most active brands in the Brazilian pigment sector, establishing a firm position and gradually taking a leading role in that market. What began as a complementary supply relationship has grown into genuine joint planning, joint development and shared benefit. TRANSCOR, founded in 1994, is today one of the top three pigment suppliers in Brazil and a major player in the country's pigment industry.

Looking ahead, both companies will continue to work on the same principles of mutual benefit and innovative cooperation, and to build on what they have achieved together.