Pigments & Colorants

One Material a Day: Titanium Dioxide

Titanium dioxide is the most widely used white pigment today. This profile covers its grades, composition and properties, applications, market prices, main brands, buying tips, storage and safety, and the main industry standards.

One Material a Day: Titanium Dioxide

Titanium Dioxide

1. Material Overview

Titanium white is the common name of titanium dioxide, chemical formula TiO₂, CAS number 13463-67-7. It is the most widely used white pigment today. Its hiding power, whiteness and tinting performance rank among the best of all white pigments, and it is widely used in coatings, plastics, paper, inks, cosmetics and food contact materials. In nature it occurs mainly in two crystal forms, rutile and anatase, and industrial production usually uses either the sulfate process or the chloride process.

Chemical formulaCAS No.Crystal formDensityAppearance
TiO₂13463-67-7Rutile/Anatase3.8~4.2White powder
Figure 1 | Titanium dioxide white powder and bagged product
Figure 1 | Titanium dioxide white powder and bagged product

2. Grades and Types

Product typeCommon specificationFeatures
Rutile R2Sulfate/chloride process, TiO₂≥92%Good weather resistance and strong hiding power, suited to outdoor coatings and plastic products
Anatase A1Sulfate process, TiO₂≥98%High whiteness and lower cost, mostly used indoors and in photocatalysis
Plastics gradeOrganic surface treatmentGood dispersibility, high heat resistance, no migration
Food/pharmaceutical gradeHigh purity, low heavy metal contentComplies with GB 1886.341 and other food-related standards
Figure 2 | Downstream products of titanium dioxide: coatings, plastic masterbatch and paper
Figure 2 | Downstream products of titanium dioxide: coatings, plastic masterbatch and paper

3. Chemical Composition and Properties

Applicable standard: GB/T 1706-2006 "Titanium Dioxide Pigments"

Chemical Composition

ComponentContent (%)ComponentContent (%)
TiO₂≥92 (rutile)Al₂O₃/SiO₂Coating layer
TiO₂≥98 (anatase)Organic treatment agent0.1~1
Fe₂O₃≤0.05Moisture≤0.5

Physical and Mechanical Properties

PropertyValueUnitPropertyValueUnit
Density3.8~4.2g/cm³Refractive index (rutile)2.71—
Mohs hardness5.5~6.5—Refractive index (anatase)2.55—
Melting pointapprox. 1843°COil absorption15~25g/100g
pH6.5~8.5—Particle size (D50)0.2~0.4μm
Heat resistance>1000°CHiding powerHigh—

4. Functions and Uses

Key Advantages

• Its hiding power is about 3 times that of lithopone, so less is needed for the same whiteness, which effectively lowers formulation cost.

• It is chemically stable: at room temperature it does not react with most acids, alkalis and solvents, and it has excellent weather resistance.

• It is non-toxic and harmless, and high-purity grades can be used in food packaging, pharmaceutical coatings and cosmetic sunscreen products.

• It has outstanding UV-shielding ability, and the rutile form is especially suited to outdoor coatings and sunscreen products.

• Its downstream applications are wide, covering coatings, plastics, paper, inks, chemical fibers, ceramics and many other industries.

Limitations

Its price is strongly affected by fluctuations in the titanium ore and sulfuric acid markets. The anatase form has poor weather resistance and tends to chalk and yellow outdoors. The powder agglomerates easily, and uneven dispersion affects the gloss and hiding power of the final product. Chloride-process products perform better, but the investment threshold is higher.

5. Application Areas

IndustryTypical products/uses
CoatingsInterior and exterior wall paints, automotive paints, marine paints, powder coatings
PlasticsPVC profiles, color masterbatch, plastic film, pipes
PaperUsed as a paper filler and coating to improve whiteness and opacity
InksWhite pigment for printing inks
CosmeticsSunscreen, foundation, toothpaste
Food and pharmaceuticalsFood coloring, tablet coating, capsules
Figure 3 | Titanium dioxide in an automotive paint production line
Figure 3 | Titanium dioxide in an automotive paint production line

6. Market Prices

Data date: October 2026 | Sources: SunSirs titanium dioxide index, Baidu Aicaigou B2B quotes

ProductSpecificationReference priceUnit
Domestic rutileSulfate process12,000~16,000CNY/t
Domestic anataseSulfate process10,000~12,000CNY/t
Imported chloride processChemours R-70626,000~28,000CNY/t
Food gradeHigh-purity TiO₂≥99%28,000~35,000CNY/t

Note: In May 2026 the SunSirs reference price for titanium dioxide was about 17,200 CNY/t. Coatings-grade and plastics-grade products differ in price because of their different surface treatment processes.

7. Main Brands

BrandTypeCore strength
ChemoursInternationalComes from the former DuPont titanium dioxide business and represents high-end chloride-process products
TronoxInternationalOne of the major titanium dioxide producers worldwide
LB Group (Lomon Billions)DomesticThe largest titanium dioxide company in China, with both sulfate and chloride process technology
CNNC Hua Yuan Titanium DioxideDomesticLarge rutile capacity and a broad customer base in coatings
AnnadaDomesticCovers the full range of anatase and rutile products

8. Buying Guide

How to Check Quality

1. Check the crystal form test report: rutile suits outdoor uses, anatase suits indoor uses and photocatalysis.

2. Test dispersion: add a small sample to a standard resin or solvent and see whether it disperses quickly and whether any undispersed particles remain.

3. Check heavy metal content: for food-grade and cosmetic-grade products, ask the supplier for a heavy metal test report issued by SGS or another third-party laboratory.

Pitfalls to Avoid

1. Never use industrial-grade titanium dioxide in food or cosmetics, as it may exceed heavy metal limits.

2. If anatase is used in an outdoor coating, the coating will chalk quickly; rutile is required.

3. Titanium dioxide priced too low may be adulterated with lithopone, calcium carbonate powder or recycled material, which significantly reduces hiding power.

9. Storage, Transport and Safety

1. Store in a cool, dry place to avoid moisture and caking, keeping the relative humidity below 60%.

2. Once opened, use it up as soon as possible to keep moisture absorption from affecting dispersion.

3. During transport, prevent damage to the packaging and do not ship it together with acids, alkalis or reducing agents.

4. Operators should wear dust masks and safety goggles to avoid inhaling the dust.

10. Main Industry Standards

Standard No.Standard name
GB/T 1706-2006Titanium dioxide pigments
GB 1886.341-2021National food safety standard, food additive, titanium dioxide
GB/T 1954-2015Rutile titanium dioxide
ISO 591-1Titanium dioxide pigments, specifications and methods of test
ASTM D476Standard classification for titanium dioxide pigments

11. Frequently Asked Questions

Q: How do I choose between rutile and anatase?

A: Rutile is the better choice outdoors and wherever weather resistance and hiding power matter most, for example in exterior wall coatings, automotive paints and outdoor plastic products. Anatase can be chosen for indoor use, when high whiteness is required, when the budget is lower, or for photocatalysis.

Q: Is titanium dioxide harmful to people?

A: Inhaled industrial dust irritates the respiratory tract, so a protective mask should be worn during handling. Food-grade and cosmetic-grade titanium dioxide produced in compliance with regulations is safe within the specified dosage; however, the use of nano titanium dioxide is currently disputed in some countries, and local regulations must be followed.

Q: Why do products all labeled rutile differ so much in price?

A: The sulfate and chloride processes have different production costs, and chloride-process products have higher purity, more uniform particle size and fewer impurities, so they sell at a higher price. Surface treatment, brand positioning, heavy metal control and other factors also affect the final price.

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