ASC: A New Chapter in America
In 2024, HONGDA returned to the American stage at the American Coatings Show, one of the most important events in the global coatings industry.
It had been sixteen years since we opened HONGDA USA, sixteen years of learning the market, building relationships and earning trust. This time we came with two clear priorities: function chemicals and biocides, products that make coatings work better by improving durability, enhancing performance and protecting against microbial threats.
We came with Dr. Larry, a trusted partner and technical expert who helped lead our market development efforts, and together our team engaged in deep conversations with customers, distributors and industry leaders. We didn't just present products; we solved problems, listening to what the market needed and showing how HONGDA's function chemicals and biocides could deliver.
Interest was strong, new partnerships were explored, and existing relationships deepened. ACS 2024 confirmed what we had believed for years: that the American market values not just quality products, but reliable partners who understand their needs. America had been our partner since 2008; now, that partnership entered a new phase, focused on innovation, performance and shared growth.
